I haven't listened to many HC football broadcasts on WTAG 580AM this year, because I've attended all the home games, plus the Delaware game, and watched the Lehigh game on TV. I've had conflicts for a couple of the other road games.
But one WTAG advertiser surprised me today. It's not the usual Hair Doctor, optician, or Sullivan Group that we're used to hearing from. It's Worcester's gay nightclub, Rage. Have they been advertising all season?
Rage has been expanding their advertising presence in the mainstream media recently. I've seen them on various Charter cable channels, and heard their ad during a Pats radio broadcast on affiliate station 100.1 FM The Pike. But somehow I didn't expect they'd advertise during HC football games.
Of course they have as much a right as any business to advertise and expand their customer base. You'd have to be living under a rock to think their target audience consists only of hairdressers and interior decorators. So the folks at Rage are advertising to the local gay fans of college and pro football, an audience that does exist.
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